AstraZeneca

Simplifying complex science for healthcare engagement

AstraZeneca wanted a platform that could make detailed information easier to access and understand for healthcare professionals (HCPs) and investors. The challenge was presenting clinical data, research findings, and live events content in a way that was both clear and engaging

We created the Thrive platform, combining high-quality visuals, interactive content, and intuitive design. Users could personalise their experience, accessing articles, data and sessions that matched their interests and professional needs. By organising content and highlighting key insights, Thrive helped AstraZeneca’s audience absorb complex information quickly and effectively.

The platform also included notifications and updates, ensuring that important developments and events were always visible. Through thoughtful design and clear structure, Thrive strengthened AstraZeneca’s connection with its audience and positioned the brand as both innovative and approachable in the digital healthcare space.